What does gay underwear mean? Styles, brands and differences
Door Dave Verzijl · GunderwearGay underwear is not an official category with one fixed fit or one specific type of design. The term is usually used for men's underwear that is popular within the gay community, but also for underwear featuring Pride colours, rainbows or other LGBTQIA+ symbols.
That does not, of course, mean that certain underwear is only intended for gay men. A jockstrap, brief, thong or boxer trunk does not have a sexual orientation. Some styles and brands have, however, become strongly associated with queer fashion, club culture and self-expression.
What do people mean by gay underwear?
When someone searches for gay underwear, the term can broadly mean two things:
- Underwear that is popular within the gay community: for example jockstraps, briefs, thongs and bold underwear with distinctive pouches, colours or waistbands.
- Pride underwear: designs with rainbow colours, Pride details or other symbols referring to the LGBTQIA+ community.
Those two meanings sometimes overlap, but they are not the same. A black jockstrap without Pride symbols can, for example, be very popular in the gay club scene, while a classic brief with a rainbow waistband is clearly designed as a Pride style.
Why are jockstraps so popular?
The jockstrap has a distinctive combination of support and an open rear. The pouch covers and supports the front, while two elastic straps run beneath the buttocks. This gives the style a sporting origin, but also a bold look that suits clubwear well.
There are understated cotton jockstraps for everyday wear, classic athletic jocks and styles in mesh, shiny fabrics or bright colours. You can read more about the construction and fit in my blog what is a jockstrap?.
Briefs: from basic to bold
A brief covers the buttocks and has no legs. There are major differences within this style. A classic cotton brief can be very understated, while low-rise briefs with a distinctive pouch, mesh or contrasting waistband place much more emphasis on the body.
That variety makes briefs interesting when you want full rear coverage but more shape and character than a standard men's brief.
Thongs and strings for men
With a thong or string, much less fabric remains at the back. A narrow section runs between the buttocks, making the style feel very different from a brief or jockstrap.
Brands now design men's thongs in many different shapes, ranging from simple cotton styles to bolder versions with roomier pouches, shiny materials or almost completely open sides. Men's thongs are therefore no longer one single type of underwear.
Clubwear, harnesses and underwear as an outfit
Within the gay club scene, underwear regularly becomes a visible part of an outfit. A jockstrap or brief can, for example, be combined with a harness, singlet, mesh top or shorts. It is then not only about what you wear under your clothes, but also about the appearance of the complete look.
You can see this in brands that deliberately design underwear and clubwear alongside each other. Waistbands, straps, colours and materials can therefore coordinate across different pieces.
Which brands are popular within gay underwear?
At GUNDERWEAR you will find various brands that make plenty of bold men's underwear and clubwear. Each brand has its own style and pouch construction.
SUKREW
SUKREW is particularly recognisable for its roomier pouches. The range includes briefs, jockstraps, thongs and other styles in which the front is deliberately given more space.
Barcode Berlin
Barcode Berlin combines underwear with a clear Berlin club and sportswear aesthetic. The brand uses mesh, bright colours, sporty waistbands and open designs, among other elements.
ADDICTED
ADDICTED is known for a broad range of colourful and bold men's underwear, swimwear and club-focused designs.
CODE 22
CODE 22 combines a polished European look with sporty and sensual details. Its collections include briefs, jockstraps, thongs and boxer trunks.
Andrew Christian
Andrew Christian played a prominent role in gay underwear for many years with recognisable pouch technologies and bold campaigns. The brand ended in late 2025; at GUNDERWEAR, only remaining items are still available while stocks last.
Pride underwear and rainbow designs
Pride underwear is more specific than the general term gay underwear. Here, the design visibly refers to the LGBTQIA+ community, for example through rainbow colours or Pride details.
Such a design can be a way to show something of your identity or connection with the community during Pride, at a festival or simply in everyday life. The same principle still applies: anyone can wear it. The design expresses something; it does not determine who the wearer is.
How do you choose underwear that suits you?
Whether you are searching for gay underwear, sexy men's underwear or simply want to try a new style, start with the fit. Only then look at colour and appearance.
- Pouch: do you want everything held closer to the body or more room at the front?
- Coverage: do you choose a brief, open jockstrap, thong or boxer trunk?
- Material: cotton feels different from mesh, polyamide or microfiber.
- Waistband: a wide sporty waistband creates a different wearing experience from a narrow elastic band.
- Size: always compare your waist measurement with the size chart of the specific brand.
Because fit can vary considerably from brand to brand, the label “gay underwear” ultimately tells you much less about how a style fits than the pouch, cut and materials used.
Frequently asked questions about gay underwear
Is there really such a thing as gay underwear?
Not as a technical product category. The term is mainly used for underwear that is popular within the gay community or for designs with a clear Pride or LGBTQIA+ aesthetic.
Is a jockstrap only for gay men?
No. A jockstrap is a type of men's underwear and can be worn by any man. The style has a sporting origin and has also become highly visible within gay fashion and club culture.
What is the difference between gay underwear and Pride underwear?
Gay underwear is a broad search term and can include many styles that are popular within the gay community. Pride underwear refers more specifically to designs featuring rainbows, Pride colours or other LGBTQIA+ symbols.
Which style is suitable as a first piece of bolder underwear?
That depends on how much coverage you prefer. A brief often feels familiar, while a jockstrap has an open rear and a thong uses even less fabric. Above all, choose a pouch and size that suit your body well.

